{"id":7,"date":"2023-05-02T18:46:11","date_gmt":"2023-05-02T18:46:11","guid":{"rendered":"https:\/\/projecttoproduct.org\/?page_id=7"},"modified":"2023-09-15T17:48:10","modified_gmt":"2023-09-15T17:48:10","slug":"the-book","status":"publish","type":"page","link":"https:\/\/projecttoproduct.org\/the-book\/","title":{"rendered":"The Book"},"content":{"rendered":"\n<div class=\"wp-block-group pattern-hero img-right the-book\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"30\" height=\"100\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/plane-icon.png\" alt=\"\" class=\"wp-image-21\"\/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading has-large-font-size\">Project to Product: the book<\/h1>\n\n\n\n<p>Project to Product introduces leaders to the missing framework needed to create a Value Stream Network \u2014 the technology equivalent of an advanced manufacturing line that comprises thousands of IT professionals.<\/p>\n\n\n\n<p>Get connected with <a href=\"#\" id=\"mik-bio\">Dr. Mik Kersten<\/a> on <a rel=\"noreferrer noopener\" href=\"http:\/\/linkedin.com\/in\/mikkersten\" data-type=\"URL\" data-id=\"http:\/\/linkedin.com\/in\/mikkersten\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pattern-book-social-mission has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading has-large-font-size\">The social mission of Project to Product<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/P2P_cover.png\" alt=\"Project to Product by Mik Kersten\"\/><\/figure>\n\n\n\n<p>\u201cAll author royalties will be donated to the P2P scholarship and not-for-profit organizations supporting diversity, women, and minorities in technology\u201d<\/p>\n\n\n\n<p><a href=\"\/donations\/\" class=\"tertiary\">Learn More<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"339\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/P2P_cover.png\" alt=\"Project to Product by Mik Kersten\" class=\"wp-image-89\" srcset=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/P2P_cover.png 224w, https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/P2P_cover-198x300.png 198w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pattern-book-testimonial has-background\" style=\"background-color:#f0d43f\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"42\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/quote_black.png\" alt=\"\" class=\"wp-image-90\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">What people are saying about Project to Product<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"background-color:#ffffff;color:#000000\" class=\"wp-block-genesis-blocks-gb-testimonial left-aligned gb-font-size-18 gb-block-testimonial\"><div class=\"gb-testimonial-text\"><p>&#8220;Every now and then, a body of work comes along with such timely precision that you think hallelujah! Mik&#8217;s book Project to Product is the perfect antidote for those businesses struggling with digital transformation, broken Agile implementations, and the onslaught of enterprise disruption.&#8221;<\/p><\/div><div class=\"gb-testimonial-info\"><h2 class=\"gb-testimonial-name\" style=\"color:#000000\">Fin Goulding<\/h2><small class=\"gb-testimonial-title\" style=\"color:#000000\">International CIO at Aviva and co-author of Flow and 12 Steps to Flow<\/small><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"background-color:#ffffff;color:#000000\" class=\"wp-block-genesis-blocks-gb-testimonial left-aligned gb-font-size-18 gb-block-testimonial\"><div class=\"gb-testimonial-text\"><p>&#8220;Organizing software development as a group of loosely connected projects will never lead to good products. Kersten explains how to tie work products to value streams corresponding to features, defects, security, and (technical) debt\u2026.A major contribution to the theory of management in the age of software.&#8221;<\/p><\/div><div class=\"gb-testimonial-info\"><h2 class=\"gb-testimonial-name\" style=\"color:#000000\">Carliss Y. Baldwin<\/h2><small class=\"gb-testimonial-title\" style=\"color:#000000\">William L. White Professor of Business Administration at the Harvard Business School, Emerita, and co-author of Design Rules, Volume 1: The Power of Modularity<\/small><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-color:#ffffff;color:#000000\" class=\"wp-block-genesis-blocks-gb-testimonial left-aligned gb-font-size-18 gb-block-testimonial\"><div class=\"gb-testimonial-text\" style=\"text-align:center\"><p>&#8220;My newest favorite book. I think I can see a bit more of the future from here. Great work Mik!&#8221;<\/p><\/div><div class=\"gb-testimonial-info\"><h2 class=\"gb-testimonial-name\" style=\"color:#000000\">Dean Leffingwell<\/h2><small class=\"gb-testimonial-title\" style=\"color:#000000\">Creator of the Scaled Agile Framework, and co-founder of Scaled Agile, Inc.<\/small><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pattern-get-book has-background\" style=\"background-color:#757575\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-large-font-size\">Get Your Copy of Project to Product<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#ebebeb\">\n<h4 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#087e9b\">AVAILABLE IN PAPERBACK<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.amazon.com\/Project-Product-Survive-Disruption-Framework\/dp\/1942788398\/ref=sr_1_1?ie=UTF8&amp;qid=1537555988&amp;sr=8-1&amp;keywords=project+to+product\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/amazon.png\" alt=\"Amazon\" class=\"wp-image-91\" style=\"width:150px;height:50px\" width=\"150\" height=\"50\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.barnesandnoble.com\/w\/project-to-product-mik-kersten\/1128995194?ean=9781942788393#\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/barnes-and-noble.png\" alt=\"Barnes &amp; Noble\" class=\"wp-image-92\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.booksamillion.com\/p\/Project-Product\/Mik-Kersten\/9781942788393?id=6912443872135\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/bam.png\" alt=\"Books a Million\" class=\"wp-image-93\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.indiebound.org\/book\/9781942788393\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/indie-bound.png\" alt=\"Indie Bound\" class=\"wp-image-94\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.bookdepository.com\/Project-Product-Mik-Kersten\/9781942788393?ref=grid-view&amp;qid=1538585836081&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/book-depository.png\" alt=\"Book Depository\" class=\"wp-image-95\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.porchlightbooks.com\/product\/project-to-product-how-to-survive-and-thrive-in-the-age-of-digital-disruption-with-the-flow-framewor--mik-kersten\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/800-ceo-read.png\" alt=\"800 CEO Read\" class=\"wp-image-96\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#dfdedd\">\n<h4 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#087e9b\">AVAILABLE IN AUDIOBOOK<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/itunes.apple.com\/us\/audiobook\/project-to-product-how-to-survive-thrive-in-age-digital\/id1442586052\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/itunes.png\" alt=\"Apple iTunes\" class=\"wp-image-97\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.audible.ca\/pd\/Project-to-Product-How-to-Survive-and-Thrive-in-the-Age-of-Digital-Disruption-with-the-Flow-Framework-Audiobook\/B07KCM1PF1?qid=1542743919&amp;sr=sr_1_1&amp;ref=a_search_c3_lProduct_1_1&amp;pf_rd_p=65c74350-6dfb-47fa-85fd-1459a4762abd&amp;pf_rd_r=ME18B7A1YC7SCCFRKMG4&amp;\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/audible.png\" alt=\"Amazon Audible\" class=\"wp-image-98\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f5f5f5\">\n<h4 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#087e9b\">AVAILABLE IN EBOOK<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.amazon.com\/gp\/product\/B07F3DJMZ1\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B07F3DJMZ1&amp;linkCode=as2&amp;tag=itrevpre-20&amp;linkId=a647f40c3e827fa07310e2784b81b8bb\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/amazon-kindle.png\" alt=\"Amazon Kindle\" class=\"wp-image-99\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/books.apple.com\/ca\/book\/project-to-product\/id1404978671\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/ibooks.png\" alt=\"Apple iBooks\" class=\"wp-image-100\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.barnesandnoble.com\/w\/project-to-product-mik-kersten\/1128995194?ean=9781942788409\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" src=\"https:\/\/projecttoproduct.org\/wp-content\/uploads\/2023\/05\/nook.png\" alt=\"Nook\" class=\"wp-image-101\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<dialog id=\"mik-bio-dialog\">\n  <form method=\"dialog\">\n    <button type=\"submit\"><span class=\"icon-times-regular\"><\/span><\/button>\n  <\/form>\n  <div class=\"modal-body\">\n    <div class=\"bio-image\">\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/Mik_headshot.png\" alt=\"Mik Kersten\">\n      <p><strong>Dr. Mik Kersten<\/strong><\/p>\n      <p>Chief Technology Officer<\/p>\n      <p>Planview, Inc.<\/p>\n    <\/div>\n    <div class=\"bio-content\">\n      <p>Dr. Mik Kersten is the chief technology officer at Planview, joining the company in 2022 through the acquisition of Tasktop, where he was CEO. Mik founded Tasktop and is the best-selling author of \u201cProject To Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework\u00ae\u201c. Mik\u2019s experiences working with some of the largest digital transformations in the world has led him to identify the critical gap between business leaders and technologists, resulting in his creation of the Flow Framework\u00ae to connect strategy to delivery. He started his career as a Research Scientist at Xerox PARC where he built the first aspect-oriented development environment. He then pioneered the integration of development environments with Agile and DevOps tools while working on his Computer Science PhD at the University of British Columbia. Founding Tasktop out of that research, Mik has written over one million lines of open-source code that are still in use today and has brought seven successful open-source and commercial products to market.<\/p>\n      <div class=\"cta\">\n        <a href=\"\/speaking\/\" class=\"tertiary\">Book Mik as a Speaker<\/a>\n        <a href=\"\/briefings\/\" class=\"tertiary\">Request an Executive Briefing<\/a>\n        <div class=\"social\">\n          <p>Connect with Mik Kersten<\/p>\n          <a href=\"http:\/\/linkedin.com\/in\/mikkersten\" target=\"_blank\" rel=\"noreferrer noopener\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\"><path fill=\"#087E9B\" d=\"M22 .333H1.996C1.08.333.334 1.088.334 2.016v19.968c0 .927.745 1.683 1.661 1.683h20.006c.916 0 1.666-.756 1.666-1.683V2.016c0-.928-.75-1.683-1.666-1.683Zm-14.614 20H3.928V9.198H7.39v11.135h-.005ZM5.656 7.677a2.006 2.006 0 0 1 0-4.01 2.01 2.01 0 0 1 2.006 2.005c0 1.11-.896 2.005-2.005 2.005ZM20.35 20.333H16.89v-5.416c0-1.292-.026-2.954-1.797-2.954-1.802 0-2.078 1.407-2.078 2.86v5.51H9.558V9.198h3.318v1.52h.046c.464-.874 1.594-1.796 3.277-1.796 3.5 0 4.15 2.307 4.15 5.307v6.104Z\"><\/path><\/svg><\/a>\n          <a href=\"https:\/\/twitter.com\/mik_kersten\" target=\"_blank\" rel=\"noreferrer noopener\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"22\" fill=\"none\"><path fill=\"#087E9B\" d=\"M24.591 5.569c.017.236.017.473.017.71 0 7.225-5.499 15.55-15.55 15.55-3.096 0-5.972-.897-8.392-2.453.44.05.863.067 1.32.067 2.555 0 4.907-.863 6.785-2.335a5.475 5.475 0 0 1-5.11-3.79c.338.05.677.085 1.032.085.49 0 .982-.068 1.438-.186A5.466 5.466 0 0 1 1.75 7.853v-.068c.727.406 1.574.66 2.47.694a5.461 5.461 0 0 1-2.436-4.552c0-1.015.27-1.946.744-2.758a15.535 15.535 0 0 0 11.27 5.72 6.168 6.168 0 0 1-.136-1.253A5.463 5.463 0 0 1 19.126.171c1.574 0 2.995.66 3.993 1.726a10.76 10.76 0 0 0 3.47-1.32 5.45 5.45 0 0 1-2.404 3.012c1.1-.119 2.166-.423 3.148-.846a11.749 11.749 0 0 1-2.741 2.826Z\"><\/path><\/svg><\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/dialog>\n","protected":false},"excerpt":{"rendered":"<p>Project to Product: the book Project to Product introduces leaders to the missing framework needed to create a Value Stream Network \u2014 the technology equivalent of an advanced manufacturing line that comprises thousands of IT professionals. Get connected with Dr. Mik Kersten on LinkedIn. The social mission of Project to Product \u201cAll author royalties will [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Book - Project2Product<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proj2prodt.wpengine.com\/the-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Book - Project2Product\" \/>\n<meta property=\"og:description\" content=\"Project to Product: the book Project to Product introduces leaders to the missing framework needed to create a Value Stream Network \u2014 the technology equivalent of an advanced manufacturing line that comprises thousands of IT professionals. Get connected with Dr. Mik Kersten on LinkedIn. 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